The Legend of Juggin Joe – A Preview of the Comedy Sensation You Don’t Want to Miss!

by E-NewsCast Team
September 1st, 2010

THE FROGGIN INCIDENT

As I recall this particular happenin’, which we all referred tah as the “Froggin Incident”, it all started out innocent enough. T’were on a pleasant summer Saturday gatherin at Doc an’ Isabel’s. The folks that had come tah call wuz enjoyin some mighty fine music an’ vittles an’ a couple swallers now an’ then ah some “Pick Me Up”. This particular day Isabel had cooked up a mess ah frogs legs. I don’t know about flatlanders, but as all hill folks know, they ain’t nothin quite so tasty as a fine batch ah fried frogs legs, an’ Isabel’s were first rate that afternoon. Sets muh mouth tah waterin jes’ thinkin on ‘em even tah this day.

I can’t recall how old Joe musta been around that time, but he weren’t taho big, jes’ a nubbin underfoot really, but Lord how that boy could put down them frogs legs. He

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Book Review: Kiss, Bow, or Shake Hands {How To Do Business In Sixty Countries}

by E-NewsCast Team
August 31st, 2010

Kiss, Bow, Or Shake Hands:How To Do Business In Sixty CountriesBy Terri Morrison, Wayne A. Conaway, George A. Borden, and Hans Koehler

• While in Germany, on business, you meet with your local counterpart. Between your broken German and histextbook English you are able to carry on a fairly well understood conversation. You reach a lull in your talkand to keep the conversation going you ask your friend about his spouse and children. Suddenly, he grows very quiet and a look of anger sweeps across his face. You ask yourself, “Did I mispronounce something? Did I say something wrong?”

• In Ecuador, you engage a street vendor in a lively negotiation for one of the Indian artifacts that he is selling. You grow increasingly uncomfortable as you realize that not even a foot separates you from him; you take that to mean he is interested in you personally. Whenever you took a

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Reference Books Reviewed: Associated Press Stylebook

by E-NewsCast Team
August 30th, 2010

When you write, you likely find yourself wrestling with questions. I certainly do, everything from the proper form of abbreviations to the placement of apostrophes. Ideally, you want to get past those questions quickly, so you can focus on the message, not the writing.

Among the tools that helps us answer questions quickly and consistently are stylebooks: those manuals that recommend certain styles or usage. They come in a number of flavors and you may wish to have all of them on hand. But, more importantly, select one and use its recommendations consistently.

This week we look at the Associated Press Stylebook, a useful and frequently-cited reference work for writers.

As the title suggests, it comes from the people at the Associated Press (AP) wireservice, and serves journalists and mass-media writers. By way contrast, the Chicago Manual of Style (to cite another important reference book) serves academics and others who write formally, as

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A Controversial Review of America’s Shopping Centres

by E-NewsCast Team
August 29th, 2010

Paco Underhill, author of the wonderful book “Why We Buy. TheScience of Shopping” has now followed this up with a review ofthe shopping experience in America’s Malls. His new book “Call Of The Mall” examines how Americans use themall (shopping centre), what it means, why it works when it doesand why it often doesn’t work at all well.Paco Underhill is CEO of Envirosell whose studies of consumerbehaviour are sought after by leading retailers, manufacturersand distributors around the globe. And now owners, managers andmarketing specialists in shopping centres will be studyingcarefully the observations and conclusions of the man who hasbeen called “the Margaret Mead of shopping”.In this article we put the spotlight on some of Paco Underhill’sobservations with excerpts from his new book.Parking and Entering”The entrance to the parking lot is where the mall reallybegins. As you approach there is always that moment ofanticipation when you see whether the lot is …

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Be Your Own Publicist with “From Book to Bestseller” by Penny Sansevieri

by E-NewsCast Team
August 28th, 2010

What are three words that authors hate to hear? Promotion, promotion, promotion! A writer is someone who generally prefers to stay locked away in a small writing studio (perhaps in an undisclosed tropical location), to speaking in front of crowds, answering questions on national radio, or God forbid, have their un-photogenic faces filmed beside Oprah’s! But these are all fears that must be overcome in order to reach that coveted title of “bestselling author.” The task is made even more terrifying when you are a self-published author with little or no PR experience and no one to represent you. Because let’s face it, the majority of self-published authors can’t afford a publicist with services that can cost anywhere from $1,000 – $20,000 just to retain, not to mention their hourly rates.

So what’s a poor little self-published author to do? That’s where Penny Sansevieri’s book, “From Book to Bestseller; An Insider’s

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